It's also very important that you have a consistent online brand. If you're using a middle initial on LinkedIn, for example, be sure to use it for all your online activities. If your Twitter handle is John Jones III, keep the III on all the sites you log into; it will help differentiate you and maintain a consistent brand.
Assess Your Online Presence
When you did your search, did you like what you found? Were there a lot of entries that gave a good and accurate account of your online name? Were there negatives? Embarrassing or unprofessional photos, online comments from family or friends that are far too social?
There are remedies and ways to proactively control what the search engines list. Our next few posts will give you insights into how to proactively manage and direct your search results.